This task can be performed using Press Whisper
Instant press kits, matched to journalists who actually cover you.
Match Journalists to Your Story
This use case suits founders, communications leads, and lean marketing teams preparing a launch, milestone, or expert story. It becomes useful when broad media lists produce irrelevant contacts and generic pitches fail to reach reporters who cover comparable organisations.
The workflow starts by assembling a current press kit, then identifying journalists by topic and coverage history, tailoring each pitch, and recording responses. A good outcome is relevant conversations and earned coverage in publications the intended audience already trusts.
Best product for this task
Press Whisper
marketing
Press Whisper helps you create a media-ready press kit and match it with journalists covering similar organisations, turning cold outreach into targeted pitches that earn coverage in publications your customers already trust.
What to expect from an ideal product
- Accurate topic-based journalist matching
- Fast creation of media-ready press kits
- Relevant publication and reporter suggestions
- Easy tailoring of targeted pitches
- Clear organisation of outreach activity
More about measurable outcomes
Measure success beyond the number of pitches sent. Strong journalist relations show up in reply quality, repeat interest, accurate coverage, and fewer irrelevant contacts.
- Track positive replies and coverage by journalist, topic, and publication.
- Review whether published stories describe the company accurately and reach target outlets.
- Remove poor-fit contacts, then refine topics and proof points before the next pitch.
