This task can be performed using Press Whisper
Instant press kits, matched to journalists who actually cover you.
Find relevant journalists
Define the topics, audiences, and organisation types closest to yours. List five comparable organisations, then search for journalists who have covered them recently. Focus on relevant bylines, not publication prestige or broad job titles.
Review each journalist’s recent work, current role, and preferred story formats. Shortlist those with repeated interest in your subject, then prepare a concise press kit and tailored pitch. Good journalist relations start with showing why your story fits their coverage.
Best product for this task
Press Whisper
marketing
Press Whisper helps you create a media-ready press kit and match it with journalists covering similar organisations, turning cold outreach into targeted pitches that earn coverage in publications your customers already trust.
What to expect from an ideal product
- Matches based on recent relevant coverage
- Filters by beat, publication, and region
- Clear reasons behind each journalist match
- Fast creation of a media-ready press kit
- Simple shortlisting and pitch management
More about verifying journalist fit
Before adding someone to your media outreach list, confirm that their relevant coverage is recent, repeated, and written by them rather than syndicated or contributed.
- Review their three most recent relevant bylines.
- Exclude contacts whose role or beat has changed.
- Note one specific article your pitch naturally follows.
