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Shelf

Shelf Performance Tool

Predict Packaging Performance Before You Launch

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DBB Score predicts how packaging performs on shelf in seconds, before you launch. Unlike traditional testing or subjective feedback, it uses behavioral principles like visual dominance, contrast, and cognitive load to generate a fast, directional score. No weeks of waiting, no focus groups, just clarity before you spend on production.
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What does Shelf Performance Tool help with?

👋 Don here, creator of DBB Score, founder of Islandtwig.

I built this because I was tired of watching good products die on the shelf… not because they were bad, but because the packaging didn’t stand a chance.

Most founders just guess. Most designers decorate. Almost nobody tests what actually gets picked up. So I made something that does.

🧠 What DBB Score actually does

Upload a package design → get a predictive shelf performance score in seconds Not opinions. Not vibes.

It’s based on real behavioral principles:

Visual Dominance Contrast + Stop Power Cognitive Load Shelf Scanning Patterns Purchase-Trigger Cues

🎯 Who this is for

Founders about to launch a product Designers who want their work to actually win! Agencies that need faster validation Anyone tired of “looks great” feedback

⚡ Why it matters

Traditional testing: Takes weeks Costs thousands Happens too late

DBB gives you a directional answer instantly → before you waste money on production.

💰 Pricing

Free: 3 tests Pro: $29/month (unlimited)

🧪 What I want from you

Try it with something real, not just random art.

Tell me: What feels off What feels wrong What feels too nice If it’s trash, say it. If it hits, well, let me know.

This is early. This is sharp.

Think of it like a credit score for how your packaging performs on the shelf.

Let’s see if it holds up.

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