How to Find Competitor SEO and App Store Keywords for Early Growth

If your SaaS or app has few visitors and downloads, use competitor research to identify keywords you can realistically target. This guide shows how to collect competitor terms, compare SEO and app store opportunities, and verify which changes deserve your next sprint.

Prepare a simple competitor keyword worksheet

Before researching, record:

• Your product URL or App Store or Google Play listing
• Three to five direct competitors
• Your audience and primary use case
• Current page titles, descriptions, and listing copy
• Any known traffic, ranking, or conversion data

Choose competitors that solve the same problem, not merely products with similar features. For example, an indie developer building a habit-tracking app should compare with other habit apps, not general productivity software. The deciding factor among marketing products is whether they support this exact workflow.

Create columns for:

Keyword	Competitor	Platform	Intent	Difficulty	Action
habit tracker for ADHD	App A	Google	Product research	Medium	Create guide
daily habit tracker	App B	App store	Download	Unknown	Test listing copy

This worksheet becomes your SaaS keyword research competitor analysis record. It also prevents interesting terms from becoming disconnected ideas.

Find SEO keywords from competitors for SaaS

Search each competitor’s website and note repeated language in:

• Page titles and headings
• Feature pages
• Comparison pages
• Blog posts
• Frequently asked questions
• Meta descriptions

Use a competitor keyword research tool for SaaS to add estimated search volume, ranking difficulty, and current ranking pages where available. Prioritize terms that match a specific problem and appear achievable for an early-stage domain.

For example, a project management SaaS may discover that competitors rank for “simple client project tracker.” That phrase is more useful than a broad term such as “project management” because it reveals a defined audience and job to be done.

Next, classify each term:

1. Commercial: the searcher may buy or sign up.
2. Problem-aware: the searcher is looking for a solution.
3. Educational: the searcher needs instructions or comparisons.

A practical SEO strategy for bootstrapped SaaS usually starts with specific commercial and problem-aware terms. Link relevant findings to SaaS marketing products only when you are evaluating tools for this exact research task.

Run app store competitor keyword research

For apps, inspect competitor listing titles, subtitles, short descriptions, long descriptions, categories, and review language. Look for phrases users repeat when describing desired outcomes, frustrations, or alternatives.

Do not copy a competitor’s brand terms. Instead, collect generic phrases such as “meal planner,” “budget tracker,” or “offline meditation.” Then check whether each phrase fits your product and could support a useful screenshot, feature, or description claim.

For an early app, divide opportunities into:

• Core discovery terms: describe the product category.
• Use-case terms: describe why someone downloads it.
• Audience terms: identify a particular user group.
• Alternative terms: show comparison or replacement intent.

This process supports app store listing optimization for indie developers and Google Play listing optimization for indie apps. It is also useful for diagnosing whether weak downloads come from poor keyword relevance, unclear positioning, or a product mismatch.

Turn the findings into tests and verify them

Select three to five opportunities, then map each to one change:

• One website page title and heading revision
• One focused comparison or use-case page
• One app title or short description test
• One screenshot caption aligned with user intent
• One article answering a competitor-related question

Before publishing, run an on-page SEO audit for your SaaS website and check that every target term appears naturally in the page’s topic, copy, and call to action. Avoid stuffing keywords into descriptions or adding claims your product cannot support.