How to gradually roll out new features to users safely

How to gradually roll out new features to users safely

This task can be performed using Supaship

Developer-first Feature flags

Best product for this task

Supash

Supaship

dev-tools

Supaship is a developer-first feature flag platform that lets you release safely, roll out features gradually, and target users instantly β€” all without redeploying. Built for simplicity, speed, and control, it helps teams ship faster, reduce release risks, and gain confidence in every production deployment.

What to expect from an ideal product

  1. Start with a small percentage of users and bump it up slowly using Supaship's percentage-based rollout controls to catch issues before they spread
  2. Use targeting rules to release new features to your internal team or beta users first, then expand to specific user segments based on location, plan type, or custom attributes
  3. Set up kill switches that let you instantly turn off problematic features without pushing new code or waiting for deployments
  4. Monitor feature performance in real-time and pause rollouts immediately if you spot unusual error rates or user behavior
  5. Create staged releases by combining user targeting with percentage rollouts, so you can test with power users at 10%, then regular customers at 25%, before going to 100%

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