This task can be performed using ForumScout
Track online brand mentions with AI-powered social listening
Best product for this task
ForumScout
marketing
ForumScout is a social listening tool that finds leads and tracks brand mentions across forums, blogs, news sites, and social media in real-time. Advanced insights shows how your brand's share of voice and sentiment compares to your competitor's, and provides a detailed overview of emotional changes over time (joy, anger, trust, surprise, disgust, etc.).
What to expect from an ideal product
- Monitors forums, blogs, news sites, and social media platforms simultaneously to catch brand mentions wherever they happen online
- Uses AI technology to scan and identify brand references in real-time, so you don't miss important conversations about your company
- Tracks sentiment behind each mention to show whether people are talking positively or negatively about your brand
- Compares your brand's online presence against competitors to see how you stack up in terms of mention volume and public perception
- Breaks down emotions in mentions beyond just positive/negative, showing specific feelings like trust, anger, or surprise to give deeper context
