This task can be performed using ForumScout
Track online brand mentions with AI-powered social listening
Best product for this task
ForumScout
marketing
ForumScout is a social listening tool that finds leads and tracks brand mentions across forums, blogs, news sites, and social media in real-time. Advanced insights shows how your brand's share of voice and sentiment compares to your competitor's, and provides a detailed overview of emotional changes over time (joy, anger, trust, surprise, disgust, etc.).
What to expect from an ideal product
- Set up real-time monitoring across forums, blogs, news sites, and social media to capture competitor mentions alongside your own brand discussions
- Compare sentiment scores between your brand and competitors to see who gets more positive, negative, or neutral reactions from audiences
- Track share of voice metrics to measure how much conversation space you own versus your competitors in your industry
- Monitor emotional changes over time like joy, anger, and trust to spot when competitors face PR issues or launch successful campaigns
- Use advanced insights dashboard to identify gaps where competitors are getting more attention so you can adjust your strategy
