This task can be performed using ForumScout
Track online brand mentions with AI-powered social listening
Best product for this task
ForumScout
marketing
ForumScout is a social listening tool that finds leads and tracks brand mentions across forums, blogs, news sites, and social media in real-time. Advanced insights shows how your brand's share of voice and sentiment compares to your competitor's, and provides a detailed overview of emotional changes over time (joy, anger, trust, surprise, disgust, etc.).
What to expect from an ideal product
- ForumScout automatically tracks brand mentions across multiple platforms and analyzes the emotional tone behind each mention using AI sentiment analysis
- The platform breaks down emotions into specific categories like joy, anger, trust, and disgust, giving you a clear picture of how people really feel about your brand
- Real-time monitoring lets you spot emotional shifts as they happen, so you can catch negative trends before they spread or capitalize on positive momentum
- Compare your brand's emotional perception directly against competitors to see where you stand and identify gaps in public sentiment
- Historical data tracking shows emotional patterns over weeks, months, or years, helping you understand what campaigns or events triggered specific emotional responses
