This task can be performed using Fragmatic
Real-time, marketer-controlled AI web personalization.
Best product for this task
Fragmatic
marketing
Fragmatic is an AI-powered personalization platform that connects your analytics, content, and audiences into one continuous learning loop. It uses specialized AI Agents and a Topic Analytics engine to reveal intent, guide experiments, and optimize conversion—all in real time, with full marketer oversight.
What to expect from an ideal product
- Fragmatic's AI Agents automatically test different website elements and content variations while letting marketers set the rules and approve changes before they go live
- The platform connects your existing analytics data with content performance to run smarter experiments that focus on what actually drives conversions for your specific audience
- Real-time optimization means the system learns from visitor behavior instantly and adjusts personalization without waiting for traditional A/B test completion cycles
- Topic Analytics engine identifies what visitors are really looking for on your site, helping you create targeted experiments that match their intent and increase conversion likelihood
- Marketers maintain complete control over experiment parameters and can pause, modify, or override AI recommendations while still benefiting from automated optimization insights
