This task can be performed using Fragmatic
Real-time, marketer-controlled AI web personalization.
Best product for this task
Fragmatic
marketing
Fragmatic is an AI-powered personalization platform that connects your analytics, content, and audiences into one continuous learning loop. It uses specialized AI Agents and a Topic Analytics engine to reveal intent, guide experiments, and optimize conversion—all in real time, with full marketer oversight.
What to expect from an ideal product
- Fragmatic automatically pulls data from your existing analytics tools and matches it with your audience segments to create personalized experiences without manual data mapping
- The platform's AI Agents analyze visitor behavior patterns in real-time and instantly adjust website content based on which audience segment each visitor belongs to
- You can set up automated rules that trigger different website versions when analytics data shows specific audience characteristics like traffic source, previous purchases, or browsing history
- The Topic Analytics engine reads your content and visitor intent simultaneously, then serves the right message to the right audience segment without you having to manually create each variation
- Marketers keep full control over the personalization rules while the system handles the technical integration between analytics platforms and audience data to deliver targeted experiences automatically
