Spotlight on Segment.com

The Leading Customer Data Platform, Powered by CustomerAI

Twilio Segment brings together clean, consented customer data for real-time insights to know each individual like they are your only customer.

Unique Selling Proposition

• AI-powered customer data platform
• Unifies and enriches customer profiles
• Activates data across 450+ pre-built connectors
• Optimizes ad spend and boosts cross-sell/upsell opportunities
• Enterprise-grade infrastructure for data engineers, marketers, and product managers

Key Features

• CustomerAI: Generative AI, Predictive AI, AI-ready data
• Zero copy architecture for warehouse data activation
• Security and privacy controls
• Extensibility and integration with existing tech stacks

How It Works

1. Collect data from various sources
2. Unify and enrich customer profiles
3. Activate data across marketing and product tools
4. Use AI to predict customer behavior and personalize experiences

More Information

• #1 CDP in 2022 market share per IDC
• 12,696 unique events tracked
• 12.1 trillion API calls processed in 2023
• Used by 25,000+ companies worldwide

Q&A

Q: How does Twilio Segment ensure data privacy and security? A: Twilio Segment promotes ethical and responsible use of data with full visibility and control over personal information collected from customers, helping meet privacy requirements.

Q: Can Twilio Segment integrate with existing data warehouses? A: Yes, Twilio Segment offers a zero copy architecture that treats the warehouse as a source of truth, making data accessible to any team and application.

Q: What types of AI capabilities does Twilio Segment offer? A: Twilio Segment provides Generative AI for creating targeted audiences and personalized customer journeys, as well as Predictive AI for anticipating customer behavior and optimizing campaigns.