Spotlight on Fathom Analytics

Fathom

Fathom Analytics

A Google Analytics alternative that’s simple & privacy-first

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Unique Selling Proposition

Fathom Analytics is a simple, privacy-first alternative to Google Analytics that offers:

  • Ease of use
  • Forever data retention
  • Complete GDPR compliance
  • Protection of visitors' digital privacy

Features

  • Event tracking
  • Detailed reports
  • Campaign and newsletter tracking
  • Lifetime data retention
  • SEO-friendly
  • Handles traffic spikes
  • Developer-friendly API
  • Integrations with various tools and tech stacks

How It Works

  1. Sign up for an account
  2. Add a single line of code to your website
  3. View real-time stats in your dashboard

More Information

  • No cookie banners required
  • Blocks bots, scrapers, and spam traffic
  • Anonymizes IP addresses and visitor data
  • Compliant with GDPR, CCPA, ePrivacy, PECR, and more
  • Lightweight script (2kB)
  • Trusted by 100,000+ websites, including Fortune 100 companies

Q&A

Q: Is Fathom Analytics GDPR compliant? A: Yes, Fathom Analytics is fully compliant with GDPR, CCPA, ePrivacy, PECR, and other privacy laws.

Q: Do I need to display cookie banners when using Fathom? A: No, Fathom doesn't use cookies, so you don't need to display cookie consent banners.

Q: Can I import my Google Analytics data to Fathom? A: Yes, you can import your Google Analytics data (UA and GA4) to Fathom.

Q: How long does Fathom retain data? A: Fathom offers lifetime data retention, allowing you to access your data even 20 years from now.

Q: Is there a free trial available? A: Yes, Fathom offers a 30-day free trial with unlimited usage.

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