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Simile is an AI-driven simulation environment for predicting human behavior across customers, employees, and broad populations. Built on pioneering research in generative agents and rich agentic simulations, Simile lets organizations explore how people respond to new products, experiences, or policies before launching in the real world. This means faster learning cycles, fewer costly missteps, and decisions grounded in empirically validated behavioral data.
Teams use Simile to run enterprise-grade simulation workflows that mirror real-world sentiment at scale. By modeling segments anchored in Gallup’s nationally representative panel, Simile delivers transparent, replicable insights that go far beyond traditional surveys or focus groups. You can:
Simile is trusted by leaders at CVS Health, Wealthfront, Banco Itaú, and global consumer brands to accelerate product development and customer research. Instead of “failing fast” in front of real customers, teams can safely experiment, iterate, and refine in simulation until they are confident their decisions will resonate in the market.
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