Key features
- Drag-and-drop flow builder for custom automations.
- Hundreds of pre-built templates for top ecommerce and marketing repetive tasks.
- Deep integrations with Google Ads, Meta Ads, Shopify, ChatGPT, and more.
- AI-powered workflows.
- Real-time performance monitoring and reporting.
- Scalable infrastructure for more data and complex workflows.
- Error handling with insights and notifications.
- Multi-step flows with conditional logic.
- Data transformation tools for structured automation.
- Notifications for execution summaries and troubleshooting.
Use Cases in Marketing & Ecommerce
Campaign Management & Optimization
- Rule-Based Automation: Set custom rules to adjust bids, budget, and optimize campaigns automatically.
- Performance Max Campaign: Optimize Google’s Performance Max campaigns.
- Smart Bidding Adjustments: Adjust bids based on revenue and conversion metrics.
- Budget Tracking & Spend: Closely track ad spend and get notified of anomalies.
- Negative Keyword Updates: Add or remove negative keywords automatically to improve targeting and reduce wasted spend.
Ecommerce: Product Feed Management
- Product Feed Updates: Sync and optimize product listings for Google Merchant Center.
- Dynamic Pricing Adjustments: Modify product prices based on competitor trends, promotions or stock levels.
- Inventory-Based Ad Management: Pause ads for out-of-stock items.
- Automated Labelizer: Label products based on campaign performance.
- Fix Merchant Center Issues: Resolve feed errors and disapprovals.
- Multi-Platform Automation: Easily automate workflows across channels. For example, using ChatGPT, Shopify, Merchant Center and Search Console to update product descriptions that are SEO-friendly.
SEO & Search Performance
- Search Console Monitoring: Track how your site performs in search results and identify potential issues.
- Search Term Insights: Leverage organic queries for ad strategies, or remove high-ranking SEO terms.
- Technical SEO Fixes: Spot and fix broken links, duplicate content, and other technical issues (core web vitals).
Alerts, Notifications & Reporting
- Slack & Email Alerts: Get instant notifications about budget shifts, automation errors, and campaign updates.
- Automated Performance Reports: Generate and send custom reports with key campaign metrics.
- Error Detection & Troubleshooting: Spot and fix issues in workflows before they affect performance.
- MCC Performance Tracking: View key metrics across multiple Google Ads accounts in one dashboard, track trends, get alerts for changes, and compare performance over time.