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formo

Analytics and data platform for onchain apps

Analytics & DataDapp/Web3 ProductSubscription

formo makes analytics and attribution simple for onchain apps so you can focus on growth. Get the best of web, product, and onchain analytics on one versatile platform.

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What does formo help with?

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Key Features

🧩 Product Analytics

Unified web and product analytics designed for crypto product and marketing teams:

🏃‍➡️ Follow the user — Track key touchpoints across the full user journey from offchain to onchain: pageviews, wallet connects, and transactions.
📊 Measure KPIs — Track visitor counts, DAU, WAU, MAU, transactions, retention, and churn. Measure engagement and growth over time.
🎯 Onchain attribution — Identify the top channels and growth initiatives that drive onchain activity. Understand where users come from.
📈 Charts and Funnels — Visualize your data on custom charts and reports with SQL or AI.

🧠 Wallet Intelligence

Identify and activate your high-value users with unified user profiles:

🕵️‍♂️ Wallet profiles — Turn anonymous wallets into high-value users with onchain and offchain data. Track usage of specific, high-value wallets on your dapp.
👥 Audience insights — Get comprehensive insights into your audience including top dapps, tokens, chains, net worth, revenue, and retention.
🤩 User segmentation — Use precise targeting based on wallet holdings, DeFi positions, socials, communities, and cross-platform activity.

🪄 Token Gated Forms

Launch waitlists, forms, and surveys for your community:

🔐 Token gating — Capture wallet data, token balances, attestations, and other onchain signals.
✅ Verify socials — Verify Twitter accounts, Discord usernames, Farcaster, and more.
🎨 Template library — Choose from a variety of form templates or build your own.