Flowcall is an AI‑first automation platform that empowers e‑commerce businesses to deliver human‑like customer support and marketing through WhatsApp and other communication channels. It enables 24/7 AI‑powered conversations that handle everything from product discovery and pre‑purchase inquiries to order tracking, returns, and refunds—seamlessly handing off to a human agent only when necessary. The platform supports multilingual, multimodal inputs (text, images, voice, documents) and integrates with major e‑commerce and CRM tools like Shopify, WooCommerce, HubSpot, and Salesforce. Operators can also launch intelligent broadcast campaigns, segment audiences, and craft automated flows using plain‑language instructions, everything from cart recovery messages to dynamic customer engagement is automated end‑to‑end.