How to track which marketing channels are actually driving conversions

This task can be performed using Pathmetrics

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Pathmetrics helps you see which marketing efforts actually drive results—so you can invest smarter.

Marketing AttributionMulti-Touch AttributionMarketing AnalyticsCampaign Tracking

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What to expect from an ideal product

1. Connect all your marketing platforms in one dashboard to see the complete customer journey from first click to final purchase
2. Track real conversions instead of just clicks by following customers across multiple touchpoints and devices
3. Get clear reports showing which channels bring in actual paying customers, not just website visitors
4. Compare the true cost and revenue of each marketing channel to spot your best and worst performers
5. Stop wasting money on channels that look good on paper but don't actually convert by seeing the full attribution story