How to set up A/B testing for different URL variations to optimize conversions

This task can be performed using Cuttly

Smart URL shortener and link management platform

Best product for this task

Cuttly

analytics

Cuttly is a modern URL shortener and analytics platform that helps marketers, teams, and creators manage, brand, and track links in real time. It includes dynamic QR codes, link-in-bio pages, campaign analytics, A/B testing, and a REST API - all in one place. Cuttly turns every short link into actionable insights.

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1. Create multiple shortened URLs for the same destination page and split your traffic between them to see which version drives more clicks and conversions
2. Use Cuttly's real-time analytics to track performance metrics like click-through rates, conversion rates, and user engagement for each URL variation you're testing
3. Set up branded short links with different call-to-action words or phrases in the custom slug to test which messaging resonates better with your audience
4. Monitor geographic and device-specific data through Cuttly's dashboard to understand how different URL variations perform across various user segments
5. Generate dynamic QR codes for each URL variation to test offline marketing materials and track which versions get scanned more often

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