Spotlight on Clay

Clay: Personalized Outreach with Enhanced Data Enrichment

Unique Selling Proposition

Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach, combining 75+ data enrichment tools into one marketplace for superior data coverage and quality.

Key Features

• Access to 75+ data enrichment tools
• AI research agent for automated web scraping and analysis
• AI-powered personalized messaging
• Integration with CRMs and email sending tools
• Templates for quick campaign setup

How It Works

1. Basic Data Enrichment & Cleaning: Combine multiple data sources for improved coverage
2. AI Data Enrichment: Use AI to analyze websites, PDFs, and Google searches
3. Automated Outreach: Craft relevant messaging based on enriched data and sync with CRM

More Information

• Serves GTM teams of all sizes, from enterprise to startups and solo founders
• Can replace prospecting, data enrichment, and AI message drafting tools
• Common use cases include building lists, enriching data, and automating outbound lead generation campaigns

FAQ

Q: What kinds of companies use Clay? A: Clay serves GTM teams of all sizes, from large enterprises to SMBs, startups, solo founders, and outbound agencies.

Q: Who on my team should use Clay? A: Typically, GTM leaders decide on criteria, GTM operations implement in Clay, and SDRs benefit from enriched data in their CRMs.

Q: What tools does Clay replace? A: Clay can replace prospecting, data enrichment, and AI message drafting tools. It integrates with email sending tools and CRMs.

Q: What common use cases can I accomplish in Clay? A: Build lists, enrich data with 75+ tools, use AI for research and message drafting, automate outbound campaigns, and more.