Spotlight on Amplitude

Unique Selling Proposition

Amplitude is a digital analytics platform that provides fast and easy access to customer insights at every step of their journey, enabling companies to drive growth.

Features

• Product Analytics: Understand the full user journey
• Web Analytics: Get metrics with one line of code
• Session Replay: Visualize sessions based on product events
• Warehouse-native Analytics: Unlock insights from data warehouse
• Feature Experimentation: Innovate with personalized experiences
• Web Experimentation: A/B testing powered by data
• Feature Management: Build fast, target easily, learn as you ship
• Customer Data Platform: Unite data across teams
• Data Governance: Complete data you can trust
• Integrations: Connect to hundreds of partners
• Security & Privacy: Keep data secure and compliant
• AI: Self-service data meets self-service intelligence

How It Works

1. Connect data from your entire ecosystem
2. Enable easy access to insights for all teams
3. Understand the full customer journey through behavioral analytics
4. Turn insights into personalized experiences
5. Activate audiences across marketing tools
6. Export data to warehouses

More Information

• Integrates with popular marketing tools and data warehouses
• Used by major companies like Fender, Spirit Airlines, Dropbox
• Offers resources like playbooks and guides on topics like the North Star Framework and personalization at scale
• Free trial available to test with your own data
• Demo available to explore features

FAQ

Q: How can I get started with Amplitude? A: You can sign up for a free trial to test with your own data, or explore the demo to try popular features.

Q: What kind of support and resources are available? A: Amplitude offers a Help Center, Developer Docs, Community forum, Academy training, and professional services.

Q: Is Amplitude secure and compliant? A: Yes, Amplitude provides security and privacy features to keep data secure and compliant.