thrivestack Customer Analytics solves the problem of fragmented and siloed data across multiple teams—Marketing, Product, Engineering, Sales, and Customer Success—which often leads to misaligned goals, inconsistent insights, and slow decision-making. It eliminates the challenge of juggling separate dashboards and disconnected metrics, providing a single, unified source of truth for the entire customer lifecycle. This enables better cross-team collaboration, more accurate attribution, streamlined handoffs, proactive retention management, and ultimately faster, data-driven growth.