How to track which marketing channels are actually driving revenue and sales

How to track which marketing channels are actually driving revenue and sales

This task can be performed using TheBizness.ai

Privacy-First Analytics and UTM Tracking

Best product for this task

TheBiz

TheBizness.ai

marketing

TheBizness.ai is an AI-powered marketing analytics platform that connects your campaign tracking (UTM parameters) directly to revenue outcomes. It provides automated insights and conversion recommendations to help marketers and online businesses pinpoint which channels drive sales and optimize for maximum ROI.

What to expect from an ideal product

  1. Connects your UTM tracking codes directly to actual sales data so you can see which campaigns brought in paying customers instead of just website visitors
  2. Automatically calculates the real ROI for each marketing channel by tracking the complete customer journey from first click to final purchase
  3. Shows you which touchpoints in your sales funnel are actually converting browsers into buyers across different traffic sources
  4. Provides clear reports that break down revenue by campaign, keyword, and channel so you know where to spend more budget
  5. Gives you specific recommendations on which underperforming channels to cut and which profitable ones to scale up based on actual sales numbers

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