How to track conversion rates from thank you cards and marketing inserts in e-commerce

How to track conversion rates from thank you cards and marketing inserts in e-commerce

This task can be performed using Insertr: Physical Marketing Automation

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  1. Set up automatic rules to add specific thank you cards or inserts to orders based on customer purchase history, order value, or product categories
  2. Use unique discount codes or QR codes on each insert type to directly measure which customers return and make purchases from your physical marketing materials
  3. Track customer behavior after receiving inserts by monitoring redemption rates, repeat purchase timing, and average order values for each insert campaign
  4. Create different insert variations for testing and compare their conversion performance to identify which designs, offers, or messaging work best for your audience
  5. Generate detailed reports showing ROI from physical inserts by calculating the revenue generated from tracked conversions against the cost of materials and fulfillment

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