How to scale visual production for marketing campaigns using AI and automated design systems

How to scale visual production for marketing campaigns using AI and automated design systems

This task can be performed using Spectra.fm

Design once. Ship everywhere.

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Spectra.fm

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Spectra is a visual production system for teams shipping marketing visuals at scale. Start with intent using Iris, the AI visual collaborator, then turn designs into structured systems that generate consistent outputs across formats, locales, and variants. From one-off launch assets to high-volume production, Spectra helps agencies, studios, and growth teams design once and ship everywhere β€” without manual rework or drift.

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What to expect from an ideal product

  1. Start campaigns with Iris AI to brainstorm visual concepts and get design direction without starting from scratch each time
  2. Build design systems that automatically adapt your core creative across different formats, sizes, and platforms instead of recreating each asset
  3. Generate localized versions of campaigns for multiple markets while keeping brand consistency without hiring separate design teams for each region
  4. Scale from single launch assets to thousands of variants using structured templates that maintain your visual standards across high-volume production
  5. Eliminate manual resizing and reformatting work by setting up automated workflows that output campaign materials for every channel you need

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