How to reduce cost per click and increase ROI for ecommerce advertising

How to reduce cost per click and increase ROI for ecommerce advertising

This task can be performed using Magelon

Google CSS Partner + Feed Optimization Tool

Best product for this task

Magelo

Magelon

marketing

Magelon helps merchants and agencies to optimize product feeds for Google Shopping, PMax and other channels. Increase ROI, lower CPC with our integrated CSS, and seamlessly export optimized feeds across platforms, all from one powerful, self-serve solution.

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What to expect from an ideal product

  1. Optimize your product feeds to show more relevant ads to shoppers who are actually looking for your products, which naturally brings down your cost per click
  2. Use the integrated CSS feature to get lower CPCs automatically since CSS partners typically offer better rates than standard Google Shopping ads
  3. Export your optimized feeds across multiple advertising channels from one dashboard, so you're not wasting money managing separate campaigns that might compete against each other
  4. Fine-tune your product data to match what people are searching for, helping your ads appear for the right searches instead of expensive broad matches
  5. Set up better product categorization and titles that attract qualified buyers, leading to higher conversion rates and better return on your ad spend

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