How to quickly identify why your customer acquisition cost increased in paid media campaigns

How to quickly identify why your customer acquisition cost increased in paid media campaigns

This task can be performed using GoMarble AI

AI Agent for Paid Media Teams

Best product for this task

GoMarb

GoMarble AI

marketing

AI Agent for paid media teams that explains what changed, why, and what to do next. Ask questions like 'Why did my CAC increase?' and get root cause analysis, recommendations AND beautiful reports in seconds. Connects with Meta Ads, Google Ads, GA4, Shopify.

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What to expect from an ideal product

  1. GoMarble AI connects directly to your Meta Ads, Google Ads, GA4, and Shopify accounts to pull all campaign data automatically and spot changes in your customer acquisition costs without manual data gathering
  2. Ask the AI agent simple questions like "Why did my CAC go up this week?" and get instant root cause analysis that pinpoints exactly which campaigns, audiences, or keywords are driving the increase
  3. Get clear explanations of what changed in your campaigns, from bid adjustments and audience shifts to creative performance drops, so you know the real reasons behind CAC spikes
  4. Receive specific recommendations on what to do next, whether that's pausing underperforming ad sets, adjusting bids, or switching creative assets to bring costs back down
  5. Generate professional reports in seconds that break down CAC trends and causes, making it easy to share findings with your team or clients without spending hours in spreadsheets

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