How to measure attribution and conversion funnels for onchain app user acquisition campaigns

How to measure attribution and conversion funnels for onchain app user acquisition campaigns

This task can be performed using Formo

Analytics and data platform for onchain apps

Best product for this task

Formo

Formo

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Formo makes analytics and attribution simple for onchain apps so you can focus on growth. Get the best of web, product, and onchain analytics on one versatile platform.

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What to expect from an ideal product

  1. Track user journeys from first website visit through wallet connection to final onchain transaction completion
  2. Connect marketing spend data with actual onchain conversions to see which campaigns drive real users versus bots
  3. Monitor drop-off rates at each funnel stage like landing page views, app interactions, wallet connects, and transaction confirmations
  4. Measure time-to-conversion from initial touchpoint to meaningful onchain actions like token swaps, NFT purchases, or protocol interactions
  5. Compare attribution models across different acquisition channels to identify which traffic sources generate the highest lifetime value users

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