This task can be performed using Pathmetrics
Pathmetrics shows which marketing drives revenue.
Best product for this task
Pathmetrics
analytics
Pathmetrics shows you exactly which marketing channels drive revenue so you can stop wasting money and scale what works.
What to expect from an ideal product
- Track every customer's path from first click to final purchase across all your marketing channels to see the complete revenue journey
- Get clear revenue attribution data that shows exactly how much money each marketing channel actually brings in, not just clicks or impressions
- Compare performance between different channels like social media, email, paid ads, and organic search to identify your top revenue drivers
- Spot which marketing touchpoints work together to close sales so you can optimize your multi-channel approach
- Access real-time revenue data and analytics that help you quickly shift budget away from underperforming channels to the ones making money
