How to identify prospects who are ready to switch from competitors

How to identify prospects who are ready to switch from competitors

This task can be performed using RalixAI

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RalixA

RalixAI

marketing

Ralix finds real buying intent signals on Reddit & X. When someone posts "QuickBooks sucks, what's a better option?" β€” we show you the lead instantly. No cold lists. No guessing. Just buyers ready to switch.

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What to expect from an ideal product

  1. Monitor social media conversations where people complain about their current software and ask for alternatives
  2. Track specific phrases like "looking for a replacement" or "[competitor name] sucks" to catch switchers in real-time
  3. Focus on prospects who are already frustrated and actively seeking new solutions instead of cold outreach
  4. Set up alerts for buying intent keywords related to your industry so you never miss ready-to-switch leads
  5. Watch for timing signals when contracts might be up for renewal or when people express dissatisfaction publicly

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