How to build custom email marketing workflows that integrate with your existing codebase

How to build custom email marketing workflows that integrate with your existing codebase

This task can be performed using Mailblock

Cold email built for devs, not dragged from templates.

Best product for this task

Mailbl

Mailblock

marketing

Mailblock is a cold email platform designed for developers who’d rather write code than fight clunky UIs. With full SDK access, AI-assisted writing, and flexible campaign logic, you can automate outreach from your own stack, no CSV juggling, no bloated dashboards. Built for solo founders, technical teams, and indie hackers who want results without breaking the bank. Email marketing that fits your workflow, not the other way around.

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What to expect from an ideal product

  1. Connect directly to your existing databases and APIs through Mailblock's SDK instead of manually importing and exporting contact lists between systems
  2. Write custom campaign logic using actual code rather than being limited to basic if-then rules in traditional email platforms
  3. Trigger email sequences automatically based on user actions, database changes, or custom events from your application stack
  4. Build dynamic email content that pulls real-time data from your product, user accounts, or external services without manual updates
  5. Deploy email workflows that scale with your codebase using version control, testing frameworks, and the same development practices you already use

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