How to automate email marketing campaigns for SaaS user onboarding and retention

How to automate email marketing campaigns for SaaS user onboarding and retention

This task can be performed using Yonoma

Email Marketing & Automation Platform for Growing SaaS Companies

Best product for this task

Yonoma

Yonoma

marketing

Yonoma is an email marketing and automation platform built for SaaS companies to increase conversions, boost user engagement, and save time. With Yonoma, you can set up lifecycle email campaigns, segment users based on behavior, automate email flows, and track real-time performance β€” all in one place. Built for SaaS teams to: Save 20+ hours every week Double the conversions 3X user engagement From onboarding to reactivation, Yonoma gives you everything you need to run high-performing email campaigns. Fast to launch, simple to scale, and built to support every stage of your user journey. Try Yonoma Today!

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What to expect from an ideal product

  1. Set up automated email sequences that trigger based on user actions like sign-ups, trial starts, or feature usage to guide new users through onboarding without manual work
  2. Segment users by behavior patterns and engagement levels so you can send targeted messages to active users differently than inactive ones who need re-engagement
  3. Create drip campaigns that automatically nurture users at each stage of their journey, from welcome emails to upgrade prompts to win-back messages for churning customers
  4. Track which emails drive the most conversions and user actions so you can optimize your campaigns and focus on what actually moves the needle for retention
  5. Build conditional email flows that adapt based on how users respond, ensuring each person gets relevant content that matches their current needs and usage patterns

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