Microlaunch Study Guide - Launch Saas and AI Products

What is the primary purpose of the Microlaunch platform?

Microlaunch is a platform for launching and discovering new tech products, primarily targeting makers and tech enthusiasts.

Microlaunch helps with multiple goals:

• Increase Brand and Product Awareness
• Gather Initial Feedback
• Get Reviews and testimonials
• Make First Sales
• Validation, Product-Market Fit
• Tease and warm before your Launch
• Get more Sales, Accelerate
• Distribute long-term: SEO & consistent traffic

How long will my product launch last on Microlaunch?

Products rank over a whole month on Microlaunch. It's 30 times more than most product launch platforms.

When should I launch my product on Microlaunch?

Microlaunch can be used by founders and startups at many stages

• Pre-launch
• Launch
• Post-launch & Longer-Term Distribution

Think of Microlaunch as a long term acquisition channel that helps your startup grow in the right direction while helping you get first users & customers.

We crafted this guide to summarize the various aspects and phases of product launches.

What does the "Leaderboard" section help with on Microlaunch?

The "Leaderboard" showcases the most popular products based on user votes, providing exposure and social proof for the creators.

What type of information is provided about each product featured on the leaderboard?

Product information includes: name, brief description, category tags (e.g., AI & Assistants, Dev Tools), website link, pricing model (e.g., Subscription, Free), Idea rating, Product rating, and the "Roasts" feature.

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What do the "Idea" and "Product" ratings refer to in the product listings?

The "Idea" rating likely reflects the perceived potential and innovation of the product concept, while the "Product" rating likely assesses the execution, usability, and overall quality of the product itself.

What is the likely target audience for the Microlaunch platform?

The target audience is likely entrepreneurs, developers, tech enthusiasts, and early adopters interested in new and innovative tech products.

If you too are willing to launch a product soon, check our launch guide and pro launch packs. Feel free to contact us for more information.

What are the most prominent trends in tech products being launched on Microlaunch?

Based on the listings, prominent trends include AI & Assistants, SaaS products, and tools for productivity, marketing & growth, and social media.

What is the meaning of "SaaS" which appears frequently in product descriptions?

"SaaS" stands for Software as a Service, a software distribution model where applications are hosted by a provider and made available to customers over the internet.

When launching a Saas product, make sure your track essential product launch metrics from day one.

What is the purpose of the "Roasts" feature associated with each product?

"Roasts" likely refers to a feature allowing for constructive criticism and feedback from the community, helping creators refine and improve their products.

Besides the leaderboard, what other sections are available on the platform?

Other sections include Community, Trends, Hall of Fame, Browse products (including categories like AI Tools, Productivity Tools), Resources, and a Maker Stories/Blog.

Why does Microlaunch showcase "Products loved and used by makers"?

Microlaunch focuses on products built for and used by the "maker" community, emphasizing a focus on practicality, innovation, and user-centric design.

Glossary of Key Terms

• Microlaunch: A platform for launching, discovering, and promoting new tech products.
• Leaderboard: A ranked list of products on Microlaunch, determined by user votes, showcasing the most popular submissions.
• SaaS (Software as a Service): A software distribution model where applications are hosted by a provider and made available to customers over the internet.
• Idea Rating: A rating reflecting the perceived potential, innovation, and value of a product concept.
• Product Rating: A rating assessing the execution, usability, features, and overall quality of the developed product.
• Roasts: A feature on Microlaunch enabling constructive criticism and community feedback for product improvement.
• Makers: Individuals, often entrepreneurs or developers, who create and build new products and technologies.
• Early Adopters: Individuals or groups who are among the first to use and provide feedback on new technologies or products.
• Tech Startup: A newly established business, typically in the technology sector, focused on developing and scaling innovative products or services.
• User Generated Content (UGC): Content, such as reviews, ratings, and comments, created and contributed by users of a platform.