Why Marketing is harder than Dev

Marketing is harder than dev because of two things -

• it's a zero-sum game (in game theory, ones takes it all) - Andrea Bosoni explains this one perfectly
• it's an inexact science

We can actually make an analogy to medicine and all holistic sciences.

Holistic Marketing

Marketers employ tools like funnels to guide potential customers through the buying process, feedback loops to improve their efforts, search engine optimization (SEO) to increase visibility, and product-led growth (PLG) as a primary driver of acquisition.

Despite these sophisticated approaches, there's an inherent uncertainty in marketing that doesn't exist to the same degree in development.

The Human Psychology Factor

Marketing deals with human behavior for a fact! By nature, this is highly/inherently unpredictable. One will never have guarantees that a marketing campaign will attract the desired target audience or achieve the expected conversion rates.

External Factors

External factors such as market trends, competitor actions, or unforeseen global events can dramatically impact the effectiveness of marketing efforts, adding another layer of complexity to an already super challenging field.

Even with funnels, loops, SEO, PLG and anything you can think of, you're never sure you'll get the target traffic or target conversion rate.

Diversity of Channels & Platforms

Under uncertainty, diversify! .. people in finance are masters at this.

Diversification is a key approach to marketing under uncertain conditions. This means exploring various marketing channels, targeting different audience segments, and experimenting with pricing strategies. Continuous testing, including A/B testing, is crucial to refine and optimize marketing efforts.

Eventually, leverage Microlaunch as it helps w/ social exposure, SEO, referrals/deals - it's an acquisition channel tailored for makers.

When you get a stable functioning point (w/ a positive ROI), double down!

This "doubling down" approach involves allocating more resources to the successful methods, successful channels, and other successful factors.

From the importance of experimenting a lot!