Key lessons & takeways from growing Microlaunch in 2024✨
SEO, Distribution and Business lessons from a bootstrapper
SaidAitmbarek
September 27, 2024
Key lessons & takeways from growing @microlaunchhq in 2024✨
Distribution Takeaways
- all traffic isn't made equal
- qualifying traffic has to be methodic
- understanding visitor intent is key
- efficiency > hype, yet both matter
- build more than 1x funnel
- mix-up sources, demographics & intents
- non-distribution startups lack efficient ways to get exposure in 2024
- distribution MVP is fast, operations last forever, automation helps
SEO Takeaways
- SEO works quickly, great SEO takes time
- programmatic SEO ≠ traffic
- pSEO has to be done methodically
- domain authority matters a lot in 2024
Business Takeaways
- freemium is hard for bootstrappers
- testimonials = proxy of authority
- ICP = founders is not an ICP (thanks Paul Xue)
- ideally target high-ticket clients first before building the infra for mid-tickets (advice from Alex Hormozi)
- experiment/invest a lot
Hope you guys relate to these, let's grow products and distributions together🙏
