How We Got Top 5 Product on PH

From planning to execution, here’s how Cogent achieved a spot in Product Hunt’s Top 5 Products of the Day.

Launching a product on Product Hunt is an exciting opportunity but also a highly competitive endeavor. For Cogent, our journey to becoming the #4 Product of the Day was a mix of careful preparation, community engagement, and leveraging our unique value proposition. Here’s how we made it happen:

Planning and Preparation: Before the launch, we spent weeks fine-tuning Cogent’s messaging. This included:

Crafting a clear and compelling value proposition.
Creating demo materials and screenshots that showcased Cogent’s core features like instant flashcards and file-based AI insights.

Timing the Launch: Timing matters on Product Hunt. We chose a weekend to launch, ensuring maximum chances to win -- if you want to get maximum visibility choose a weekday. Early engagement during the first hours was crucial to building momentum.
Engaging Early Supporters: We reached out to existing users, friends, and colleagues, encouraging them to share feedback and support our launch. Building an early wave of upvotes and comments helped Cogent gain traction quickly.
Highlighting Key Features: Our launch focused on what makes Cogent stand out:

Instant flashcard generation.
Personalized learning through AI-trained file analysis.
Streamlined organization for students and educators. By emphasizing these features, we appealed to a broad audience of tech enthusiasts, educators, and students.

Actively Participating on Launch Day: The Product Hunt team values engagement. We actively responded to every comment, question, and feedback on our launch page. This not only boosted our visibility but also helped create a sense of community.
Post-Launch Follow-Up: After securing our spot in the Top 5, we shared our success with our community through newsletters and social media. This extended the reach of our Product Hunt debut and attracted more users.

What We Learned: Launching on Product Hunt is about more than just having a great product. It’s about connecting with the right audience, showcasing value clearly, and staying engaged throughout the process.