How to Plan Your Product Launch in Just 5 Days
The Art of Launching From Scratch, Even When The Product's Not 100% Ready
Published on 2024-10-26 by SaidAitmbarek

TLDR;
- Create your product launch timeline in just 5 days
- Focus on one major task each day
- Keep things simple and avoid perfectionism
- Get real feedback from potential customers
- Launch even if everything isn't 100% ready
Launching a product doesn't have to be complicated or take months of planning. Sure, big companies spend countless hours and huge budgets on their launches, but that doesn't mean you should. In fact, a quick, focused approach often works better for small businesses and indie makers. Let's break down how to plan your product launch in just 5 days - no fancy strategies needed.
Your 5-Day Launch Plan
Day 1: Define Your Core Message
- Write down what your product does in one sentence
- List 3 main benefits for your customers
- Identify your target audience
- Create a simple pricing structure
Day 2: Set Up Your Landing Page
- Choose a simple landing page tool
- Add your core message
- Include product screenshots or mockups
- Create a clear call-to-action
- Add a way to collect email addresses
Day 3: Prepare Your Launch Channels
- Pick 2-3 platforms where your audience hangs out
- Create social media accounts if needed
- Write your launch announcement
- Make a list of communities to share with
Day 4: Test Everything
- Ask friends to review your landing page
- Test your payment system
- Check all your links
- Practice your pitch
- Fix any obvious issues
Day 5: Pre-Launch Outreach
- Email your existing contacts
- Share with relevant online communities
- Prepare social media posts
- Set up a simple tracking system
Make Your Launch More Personal
Remember, people buy from people. Don't try to sound like a big corporation - be yourself. Share your journey, tell your story, and be honest about what you're building. Some of the most successful launches happen when founders simply share their excitement about solving a problem they care about.
Here's what real people want to see in your launch:
- Authenticity - Share both wins and challenges
- Clear value - Show how you solve their problems
- Easy next steps - Make it obvious what to do
- Quick responses - Be ready to answer questions
- Human connection - Engage with your audience
Keep moving forward - your launch doesn't need to be perfect. The most important thing is to get your product in front of real users who can give you genuine feedback. They'll help you make it better, and that's what really matters.